Creative Producer, Meta x WhatsApp

As a Creative Producer within WhatsApp’s in-house team, I worked cross-functionally with legal, marketing, and product teams to deliver a playful yet clear campaign: private messaging on WhatsApp is more secure than competitors. The campaign spanned 230+ assets across TV, OOH, social, and print in the US.

Photographer: Todd Selby

Creative Project Manager, Sonos

Partnering with 72andSunny, Sonos launched the iconic Now We Listen campaign. On the client side, I served as Brand Producer, managing design needs across both above-the-line and below-the-line marketing

Creative Producer, Meta x WhatsApp

As a Creative Producer within WhatsApp’s in-house team, I worked cross-functionally with legal, marketing, and product teams to deliver a playful yet clear campaign: private messaging on WhatsApp is more secure than competitors. The campaign spanned 230+ assets across TV, OOH, social, and print in the US.

Director: Vero Von

Production Company: Landia

Client: WhatsApp

Senior Producer, Psyop

A Christmas story about sharing kindness and a warm bowl of soup. Produced with Leo Burnett, Chicago and the Campbell’s Soup Company.

Director: Jack Anderson

Production Company: Psyop

Client: Leo Burnett + Campbells’s Soup Company

Senior Producer, R/GA

From mundane to insane, we captured authentic “maker moments” shot entirely on the Samsung Galaxy 8 for the Samsung Make series. I oversaw the production of these vignettes in partnership with Samsung’s creative team.

Director: Julian Acosta

Production Company: RSA

Client: Samsung

Senior Producer, Meta AI x Meta Corporate Marketing

In collaboration with Academy Award–winning director James Marsh (Theory of Everything and Man on Wire), we produced powerful stories of people whose lives were transformed by VR. As part of Meta’s Corporate Marketing & AI team, I produced 1,000+ global assets across TV, OOH, print, and social—overseeing translation and localization for each market.

Director: James Marsh
Production Company: Pulse Films

Senior Producer, Meta x Portal

Being part of the Portal team during the first and second year launch was a game changer in my career. I worked with very skilled producers, creatives and marketers and learned the art of cross-function team work to launch hardware at Facebook.

The work below highlights the breath of work I produced, including: video productions, post production, photo shoots, packaging development, UI design, website content creation, experiential events as well as trade shows and partnership activations.

Directors I collaborated with: Jon and Torey + Kevin Butler

Photographers I collaborated with: Todd Selbyand We Are The Rhoads

Client: Facebook Portal

Senior Producer, Meta x Oculus

Walmart and Oculus teamed up to build educational programs for employees across their 3,000 stores. We set out to interview real employees and showcase how easy it is to share Walmart values and training, through readily accessible VR.

Director: Peter Jordan

Production Company: Musdan Films

Senior Producer, Meta x Portal

Leading up to the holidays, the Portal teamed up with Giant Spoon to create an immersive live event that connected friends and loved ones in a 6,000 square foot home. Each room was carefully thought through and executed, with actors, influencers and curated content to guide visitors through the video calling and storytelling experience.

My role at Portal, was to oversee the agency and production company creating content for the event, in tandem with the experiential producer who oversaw the experiential build. Together we managed the project through cross-function planning, managing and leadership with the marketing and retail team at Portal.

Agency: Giant Spoon

Production Company: Buck

Senior Producer, Psyop

A fun promo for Supercell’s Boom Beach game experience. As Senior Producer, I oversaw client communications, budgets, and timelines while working closely with the director to assemble the best team of designers, animators, storyboard artists, voice talent, sound designers, editors, and riggers. This project remains a favorite of mine for its simplicity and playfulness.

Director: Jack Anderson

Production Company: Psyop

Producer, R/GA

In collaboration with Nike Basketball. I produced the Facebook live stream and the launch of the Mamba Mentality video for the annual Mamba Day of 8/24.

Creative Producer, Meta

Before AI, there was AR. We interviewed pioneers and innovators in AR/VR space to share their perspectives on the future. As Creative Producer for Meta’s hardware team, I produced the opening film and supporting assets for Mark Zuckerberg’s keynote.

Director: Chris Wilcha

Production Company: Park Pictures

Client: Oculus

Producer, R/GA

We travelled to the Samsung manufacturing plants in South Korea and Vietnam to capture how the Galaxy Note device comes to life. I produced this film and other quality assurance spots, with Samsung’s creative agency R/GA.

Director: Michael Spiccia

Production Company:MJZ

Client: Samsung

Producer, R/GA

As a content producer at R/GA Los Angeles and New York. I produced the quality assurance films immediately following the Note7 recall.

Director: Michael Spiccia.

Production Company: MJZ

Edited by Angus Wall and Neil Meiklejohn.

Photo Producer, Deutsch

Photo producer for the Sprint Mobile and David Beckham collaboration.

Photographers included: Anthony Mandler and Kate Rentz

I produced the celebratory ad announcing Russell Westbrook's Triple Double Record in collaboration with Brand Jordan.

Editorial with Cut+Run LA: Lucas Eskin.