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  • Work
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Airbnb

Senior Photo Producer, Airbnb

Any launch is a critical moment for a company. The Summer 2025 launch for Airbnb was no exception with the launch of services. Working directly with the company’s executives I produced their individual portraits for press, investor relations and keynote assets.

WhatsApp - Privacy - Social + OOH

Creative Producer, Meta x WhatsApp

As a Creative Producer within WhatsApp’s in-house team, I worked cross-functionally with legal, marketing, and product teams to deliver a playful yet clear campaign: private messaging on WhatsApp is more secure than competitors. The campaign spanned 230+ assets across TV, OOH, social, and print in the US.

Sonos 'Now We Listen'

Creative Project Manager, Sonos

Partnering with 72andSunny, Sonos launched the iconic Now We Listen campaign. On the client side, I served as Brand Producer, managing design needs across both above-the-line and below-the-line marketing

Meta Brand Positioning

Senior Producer, Meta

What is “Meta”?
The creative team was tasked with developing a large-scale platform launch to introduce Meta’s new brand positioning. Something designed to stand the test of time while resonating with a young adult audience. The campaign aimed to build on previous communications, spotlighting product experiences across Instagram, WhatsApp, Marketplace, and more, and ultimately deliver the message: It’s Your World.

From high-profile activations with KidSuper and the NBA Finals to tapping into YA subcultures through Instagram creators and Coi Leray, we worked cross-functionally to bring fresh designs, marketing insights, and media strategies to life. As Senior Producer, I led the YA subcultures assignment, producing 10 hero films and overseeing 100+ deliverables across TV, off-platform, on-platform, and influencer channels.

WhatsApp Privacy

Creative Producer, Meta x WhatsApp

As a Creative Producer within WhatsApp’s in-house team, I worked cross-functionally with legal, marketing, and product teams to deliver a playful yet clear campaign: private messaging on WhatsApp is more secure than competitors. The campaign spanned 230+ assets across TV, OOH, social, and print in the US.

Campbell's Snowbuddy

Senior Producer, Psyop

A Christmas story about sharing kindness and a warm bowl of soup. Produced with Leo Burnett, Chicago and the Campbell’s Soup Company.

Samsung 'MAKE' Series

Senior Producer, R/GA

From mundane to insane, we captured authentic “maker moments” shot entirely on the Samsung Galaxy 8 for the Samsung Make series. I oversaw the production of these vignettes in partnership with Samsung’s creative team.

Meta Innovation

Senior Producer, Meta AI x Meta Corporate Marketing

In collaboration with Academy Award–winning director James Marsh (Theory of Everything and Man on Wire), we produced powerful stories of people whose lives were transformed by VR. As part of Meta’s Corporate Marketing & AI team, I produced 1,000+ global assets across TV, OOH, print, and social—overseeing translation and localization for each market.

Facebook Portal Launch

Senior Producer, Meta x Portal

Being part of the Portal team during the first and second year launch was a game changer in my career. I worked with very skilled producers, creatives and marketers and learned the art of cross-function team work to launch hardware at Facebook.

The work below highlights the breath of work I produced, including: video productions, post production, photo shoots, packaging development, UI design, website content creation, experiential events as well as trade shows and partnership activations.

Oculus x Walmart

Senior Producer, Meta x Oculus

Walmart and Oculus teamed up to build educational programs for employees across their 3,000 stores. We set out to interview real employees and showcase how easy it is to share Walmart values and training, through readily accessible VR.

Facebook Portal 'The Get Together'

Senior Producer, Meta x Portal

Leading up to the holidays, the Portal teamed up with Giant Spoon to create an immersive live event that connected friends and loved ones in a 6,000 square foot home. Each room was carefully thought through and executed, with actors, influencers and curated content to guide visitors through the video calling and storytelling experience.

My role at Portal, was to oversee the agency and production company creating content for the event, in tandem with the experiential producer who oversaw the experiential build. Together we managed the project through cross-function planning, managing and leadership with the marketing and retail team at Portal.

SUPERCELL - Boom Beach - Fight the Freeze!

Senior Producer, Psyop

A fun promo for Supercell’s Boom Beach game experience. As Senior Producer, I oversaw client communications, budgets, and timelines while working closely with the director to assemble the best team of designers, animators, storyboard artists, voice talent, sound designers, editors, and riggers. This project remains a favorite of mine for its simplicity and playfulness.

Kobe Bryant x Nike 'Mamba Day'

Producer, R/GA

In collaboration with Nike Basketball and Kobe Bryant, I produced a promo video and Facebook live stream with Kobe celebrating the Mamba Day of 8/24.

Oculus Connect 5 Keynote

Creative Producer, Meta

Before AI, there was AR. We interviewed pioneers and innovators in AR/VR space to share their perspectives on the future. As Creative Producer for Meta’s hardware team, I produced the opening film and supporting assets for Mark Zuckerberg’s keynote.

Samsung 'Our Galaxy'

Producer, R/GA

We travelled to the Samsung manufacturing plants in South Korea and Vietnam to capture how the Galaxy Note device comes to life. I produced this film and other quality assurance spots, with Samsung’s creative agency R/GA.

Samsung 'Quality Assurance'

Producer, R/GA

As a content producer at R/GA Los Angeles and New York. I produced the quality assurance films immediately following the Note7 recall.

Sprint x David Beckham

Photo Producer, Deutsch

Photo producer for the Sprint Mobile and David Beckham collaboration.

Jordan Brand x Russell Westbrook 'Why Not'

I produced the celebratory ad announcing Russell Westbrook's Triple Double Record in collaboration with Brand Jordan.

Airbnb

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WhatsApp - Privacy - Social + OOH

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Sonos 'Now We Listen'

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Meta Brand Positioning

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WhatsApp Privacy

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Campbell's Snowbuddy

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Samsung 'MAKE' Series

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Meta Innovation

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Facebook Portal Launch

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Oculus x Walmart

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Facebook Portal 'The Get Together'

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SUPERCELL - Boom Beach - Fight the Freeze!

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Kobe Bryant x Nike 'Mamba Day'

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Oculus Connect 5 Keynote

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Samsung 'Our Galaxy'

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Samsung 'Quality Assurance'

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Sprint x David Beckham

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Jordan Brand x Russell Westbrook 'Why Not'

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